Abacus Content & Research Consultancy is backed by the promoters of CVoter International, which is pioneer of Market Research and stakeholder research in South Asia, South-East Asia and Africa. It has an extensive international team of field researchers backed by 125 seat CATI center at the Noida HO. Abacus has the CVoter advantage of ready-made research experience & expertise, resources, manpower, operations & technical prowess.
We bring to you the real voice of the consumer. Their concerns, perceptions, motives behind each single purchase related decision. Sometimes it is not always about knowing why one likes a certain brand, product or commodity. What one does not like too is a differentiation that adds or subtracts from your kitty. Abacus assists its clients in identifying these by asking the right question bringing out the actionable intelligence for future growth & success.